Calypso drink8/19/2023 RELATED: Taking care of the land is paramount for a fifth-generation Oconomowoc dairy farmer While the lemonades got their start here, where is the product most popular? We spent a year formulating the (no sugar) product. There is a reason, it is hard to make something that tastes good and non-carbonated and is lemonade. In lemonade, that (low and no sugar) is only 10%. Not as big as you think, as 75% is beverages with sugar. Sweet and tart.įor some perspective, the carbonated soft drink category about 25% of that category is low and no sugar beverages. If you think lemonade, you think sugar and lemons. It is really difficult to make a great tasting (no sugar) lemonade. So what do your no sugar options use to sweeten the drinks? We’re a full sugar product, a permissible indulgence, but we also knew there was a consumer we wanted to capture in the no sugar part of the business. The brand has taken off especially in the UK, parts of the EU, Mideast and Australia. … Internationally we’ve expanded significantly, we’ve been able to get the trademark in all of these countries. They are national in the U.S., and international in over 30 countries. This is one of the most exciting things I have ever been a part of and most fun I’ve ever had, and one of the most challenging. It was a business that was doing OK, a great brand and great product, it just didn’t have investment and scaling it needed to grow. Mason (Wells), a Milwaukee private equity firm, they bought the business and brought me on to lead the business. I’ve been with this business about four years in November. I did business with him when I did business at Glanbia Nutrition and he was (co-packing) Isopure. I knew the business from a bit of a distance, and I knew Tim. Tim Kezman is the founder, and he still works with us. RELATED: World's biggest horseradish grower-producer strives to measure 'zing' What’s the story behind Calypso lemonades? How did you become involved with the business?Ĭalypso has been around for about 21 years, and King Juice Company since 1985. and Glanbia Performance Nutrition, talks about how a Milwaukee brand is finding its niche in the non-carbonated drink sector, and what’s next for the product line. Klavsons, a New York native with a career path that has included Pepsi Co. Now, as the brand expands internationally, the company has signed a deal with Refresco in France to build a manufacturing line specifically for Calypso in Europe. During the past few years, the Calypso brand has nearly doubled in growth, and interest is growing in the no sugar options. Founded in 1985, King Juice was sold in 2017, and David Klavsons took over the role of CEO.Ĭalypso non-carbonated beverages - lemonades, limeades and "teamonades" - are the biggest part of the business. The shelf stable drink now comes in nearly 20 flavors and is sold internationally. Since 1999 the company has been making Calypso lemonade on the south side of Milwaukee, just west of the airport. Grange Ave., is seeing an increase in interest in its Calypso lemonade sales. It does not store any personal data.While National Lemonade Day approaches on Aug. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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